A few years ago, the company’s flagship line of furniture products, the Macys, seemed to be the only thing that was making people want to buy a Mac.
But the company has been struggling, with its products being discontinued or falling behind its rivals.
“There are no Macs anymore,” says Paul J. Schiller, an analyst at Jefferies.
“The Macys have been a great brand, but they have fallen behind.”
The Macys’ decline has been particularly severe for the first quarter of the year, which was marked by the global financial crisis.
The company had been in the news for its aggressive price cuts in recent years, but the company decided to make a big change last month, announcing that it would start selling its furniture in three new colours, white, red and blue.
And as of January 15, the new colours are only available at select retailers.
In addition to the new Macys colours, the price cuts were announced in three other categories, which also include the Macs Pro, the first Mac, and the Mac Pro.
(The company declined to provide details on how much each product was going for at the time.)
The new colours come on the heels of the Mac and MacBook Pro retails dropping in October.
In response, the Apple Stores in several US cities, including Los Angeles, San Francisco and San Diego, have been closing up shop, as customers have started to move away from the company.
Macs are a staple in the home, but many people find it hard to keep them because they have been out of style for decades.
Apple is trying to bring the brand back with new colours.
“I love the Mac,” says one customer at a Mac Store in Austin, Texas.
“They’re beautiful, but you have to be creative.”
“We’re seeing a lot of people get out of the house because they don’t like the Mac.
They feel they can’t keep them,” says another customer.
The Mac is also the best-selling brand in the world, and there are more Macs sold than Mac computers.
But Macs have been declining in sales, which has been blamed on the global recession, and a decline in the consumer spending that came with the global economic slowdown.
Apple’s revenue fell 12 per cent in the first nine months of this year, compared to a year earlier.
The company is also struggling to compete with Amazon and Google, both of which offer more expensive laptops.
Apple also faces a number of competitors in the online retail space, including Amazon’s Fire tablets and Google’s Chromebooks.